Hyundai Loses To Tata & Mahindra, Honda’s Sales Decline – February 2026 Sales Report

Hyundai Motor India Limited has slipped to the fourth spot in the domestic sales tally, despite a 17% YOY growth. Tata overtakes Mahindra with a slight margin, while Maruti continues to lead the show.

The February 2026 car sales numbers are out, and it is a mixed bag of results, where some brands have gained massively in YOY sales, while others are seeing slow growth. Overall, the YOY sales have grown by a good 25% as compared to February 2025, highlighting a strong demand in the market. In this article, we will analyse some of the interesting observations in the February 2026 sales numbers.

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Why Hyundai Is Lagging?

Hyundai’s over reliance of the Creta has come to a point where it has limited the growth, thanks to the increasing competition. potential. Some fingers can also be pointed at the lack of diversification, which also means more or less the same. The Korean carmaker has only two high-selling models, i.e. Creta and Venue, while products like Exter and Grand i10 Nios are performing decently well. On the other hand, the Indian OEMs like Tata and Mahindra have multiple high performing nameplate. Apart from this, the brand’s limited presence in the EV segment is another pain point.

Tata & Mahindra Battling For No. 2 Spot

Tata managed to breeze past Mahindra in February 2026, largely due to the major push from Sierra sales. Mahindra continues to hold a strong position in the SUV segment, and the recent launches of XUV7XO and XEV 9S are adding to its overall numbers.

What’s Up With Honda

Honda’s sales saw a 11% YOY decline, and this goes on to show reliability and effective service won’t cut it anymore. Fresh products are the need of the hour, but we won’t be seeing anything fresh this year. Overall, it is really concerning for a brand which was once a status symbol in the early 2010s.

Toyota and Kia

The Innova is Toyota’s bread and butter, while the rest of its sales are largely driven by Maruti’s rebadged products. Kia, on the other hand, has been doing exceptionally well with the launch of the new Seltos. Apart from this, Sonet and Carens Clavis are also doing quite well.